#IAB

@marketingnews.bsky.social

2 hours ago

Swedish publishers back Meta's expulsion from IAB - and it's just the start Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

ICYMI: Swedish publishers back Meta's expulsion from IAB - and it's just the start #Meta #IAB #Advertising #Fraud #Facebook

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PPC Land

@ppc.land

2 hours ago

Swedish publishers back Meta's expulsion from IAB - and it's just the start Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

ICYMI: Swedish publishers back Meta's expulsion from IAB - and it's just the start #Meta #IAB #Advertising #Fraud #Facebook

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PPC Land

@ppc.land

1 day ago

Swedish publishers back Meta's expulsion from IAB - and it's just the start Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

Swedish publishers back Meta's expulsion from IAB - and it's just the start #Meta #IAB #falskaannonser #annonsering #digitalmarknadsföring

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Marketing News

@marketingnews.bsky.social

1 day ago

Swedish publishers back Meta's expulsion from IAB - and it's just the start Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.

Swedish publishers back Meta's expulsion from IAB - and it's just the start #Meta #IAB #falskaannonser #annonsering #digitalmarknadsföring

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Mark Pine

@markpine.bsky.social

1 week ago

I was recently at a supermarket. The New York City police had civilian women and men cut me in line to try to start an argument with me. I ignored them. The NYPD are trying to get me kicked out of every place I go. #nypd #supermarket #argument #scam #iab #internalaffairs #ig #doi #oversight

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PPC Land

@ppc.land

1 week ago

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

FYI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion #IAB #AAMP #Advertising #Marketing #DigitalAds

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Marketing News

@marketingnews.bsky.social

1 week ago

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

FYI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion #IAB #AAMP #Advertising #Marketing #DigitalAds

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Thiard News@F4F

@newsen.bsky.social

1 week ago

IAB Public Policy and Legal Summit 2026: Shaping Digital Advertising's Future The 2026 IAB Public Policy and Legal Summit in Washington, D.C., gathers industry leaders to discuss new trends and regulations affecting digital advertising.

IAB Public Policy and Legal Summit 2026: Shaping Digital Advertising's Future #United_States #Washington,_D.C. #AI_Governance #digital_advertising #IAB

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Marketing News

@marketingnews.bsky.social

2 weeks ago

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion #DigitalMarketing #AdTech #IAB #Advertising #MarketingStrategy

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PPC Land

@ppc.land

2 weeks ago

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion #DigitalMarketing #AdTech #IAB #Advertising #MarketingStrategy

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Above Memphis

@planesovermemphis.bsky.social

3 weeks ago

PlaneAlert ICAO: A25188
Owner: ATLASAIR
Flt: GTI4431 N249BA BLCF IAB-CHS
Time: 2026-02-21 13:45:06 CST
Min Alt: 37000 ft

adsb planefence planealert by kx1t sdr-e adsbexchange flightaware faa

1 0 0 0

piggo

@pigondrugs.bsky.social

3 weeks ago

The Cybercrime Access Economy

~Varonis~
Cybercriminals operate a mature marketplace selling network access via stolen credentials, session cookies, and web shells, fueling the ransomware economy.
-
IOCs: (None identified)
-
#Cybercrime #IAB #ThreatIntel

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PPC Land

@ppc.land

1 month ago

IAB's new contract framework addresses 15 years of advertising chaos IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

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Marketing News

@marketingnews.bsky.social

1 month ago

IAB's new contract framework addresses 15 years of advertising chaos IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

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Thiard News@F4F

@newsen.bsky.social

1 month ago

IAB Unveils Direct Buy Addendum for Modernizing Digital Advertising Contracts The Interactive Advertising Bureau introduces a new Direct Buy Addendum aimed at streamlining digital ad contracts. Feedback is invited until March 31, 2026.

IAB Unveils Direct Buy Addendum for Modernizing Digital Advertising Contracts #USA #New_York #digital_advertising #IAB #Direct_Buy

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PPC Land

@ppc.land

1 month ago

IAB CEO reveals how 30 years transformed $260M into $300B industry Interactive Advertising Bureau's Cohen says AI agents rewrite every rule after three decades of explosive digital advertising expansion.

IAB CEO reveals how 30 years transformed $260M into $300B industry #DigitalMarketing #Advertising #AI #IAB #MarketingStrategy

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Marketing News

@marketingnews.bsky.social

1 month ago

IAB CEO reveals how 30 years transformed $260M into $300B industry Interactive Advertising Bureau's Cohen says AI agents rewrite every rule after three decades of explosive digital advertising expansion.

IAB CEO reveals how 30 years transformed $260M into $300B industry #DigitalMarketing #Advertising #AI #IAB #MarketingStrategy

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Didomi

@didomi-io.bsky.social

1 month ago

2026 IAB Public Policy & Legal Summit Register for the IAB’s industry leading conferences and webinars on the key topics and issues impacting the digital advertising ecosystem.

See you in #Washington, DC 🇺🇸

Didomi is sponsoring the 2026 IAB Public Policy & Legal Summit, a full-day event focused on policy and legal issues shaping digital advertising.

To register for free, visit: www.iab.com/events/2026-...

#IAB #DataPrivacy #AdTech #DigitalAdvertising

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AdExchanger

@adexchanger.com

1 month ago

IAB CEO David Cohen: 'The Health of the Publisher Community is Critical to the Health of Our Overall Business.' | AdExchanger IAB CEO David Cohen tore into AI companies, accusing them of “free riding” on publishers’ work – and calling it “stealing.”

IAB CEO: No publishers, no content. No content, no industry.

Sarah Sluis on the IAB’s publisher stance, AI compensation push and why standardization is back in focus.

#IAB #Publishers #AdExchanger

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Penn ADS-B

@pennadsb.com

1 month ago

PlaneAlert ICAO: A25188
Owner: ATLASAIR
Flt: GTI4241 N249BA BLCF TAR-JFK-IAB
Time: 2026-02-03 15:12:18 EST
Min Alt: 40000 ft

adsb planefence planealert by kx1t - sdr-e adsbexchange flightaware faa

0 0 0 0

AdExchanger

@adexchanger.com

1 month ago

The IAB Formalizes Its Measurement Initiatives Under Its New ‘Project Eidos’ | AdExchanger For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too,...

Measurement still feels like a black box.

James Hercher, Senior Editor, AdExchanger on IAB’s Project Eidos and why harmonizing definitions across channels is step one toward fixing it.

#AdMeasurement #IAB #AdTech

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Thiard News@F4F

@newsen.bsky.social

1 month ago

IAB Introduces Project Eidos: A Groundbreaking Initiative for Modern Marketing Measurement The IAB has unveiled Project Eidos, a transformative initiative aimed at revamping advertising measurement standards and practices for the better.

IAB Introduces Project Eidos: A Groundbreaking Initiative for Modern Marketing Measurement #United_States #New_York #IAB #marketing_measurement #Project_Eidos

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Thiard News@F4F

@newsen.bsky.social

1 month ago

Alison Levin Takes the Helm as IAB Chair for 2026, Leading Digital Advertising into a New Era The IAB has appointed Alison Levin of NBCUniversal as the Chair of its Board of Directors for 2026, driving innovation in digital advertising.

Alison Levin Takes the Helm as IAB Chair for 2026, Leading Digital Advertising into a New Era #United_States #New_York #digital_advertising #IAB #Alison_Levin

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Marketing News

@marketingnews.bsky.social

1 month ago

IAB forecasts 9.5% ad growth as marketers shift toward agentic AI Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.

IAB forecasts 9.5% ad growth as marketers shift toward agentic AI #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns

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PPC Land

@ppc.land

1 month ago

IAB forecasts 9.5% ad growth as marketers shift toward agentic AI Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.

IAB forecasts 9.5% ad growth as marketers shift toward agentic AI #IAB #AdGrowth #AIMarketing #DigitalAdvertising #AutonomousCampaigns

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Thiard News@F4F

@newsen.bsky.social

1 month ago

IAB Projects 9.5% Growth in U.S. Ad Expenditure Driven by Digital Innovations and AI in 2026 The IAB 2026 Outlook Study predicts a 9.5% increase in U.S. ad spend, driven by digital strategies, AI integration, and major cyclical events, indicating industry growth amidst challenges.

IAB Projects 9.5% Growth in U.S. Ad Expenditure Driven by Digital Innovations and AI in 2026 #United_States #New_York #agentic_AI #IAB #Ad_Spend

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Cedric Pernet

@cedricpernet.bsky.social

1 month ago

Can’t stop, won’t stop: TA584 innovates initial access

www.proofpoint.com/us/blog/thre...

#ClickFix #cybercrime #TA584 #ThreatActor #SocialEngineering #EMail #Tsundere #IAB

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Marcus Jung

@marcusjung.bsky.social

1 month ago

FAZ-Artikel zur Debatte um das Arbeitszeitgesetz, Arbeit in Großkanzleien und das Urteil des VG Hamburg in Sachen DLA Piper

Mit etwas Abstand und interessanten Daten vom #IAB habe ich mich mal an ein wirtschaftspolitisches - wie branchenspezifisches heißes Eisen gewagt. 🥁 Die Arbeitszeit
Morgen in @faznet.bsky.social #BigLaw #Jurabubble

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Marketing News

@marketingnews.bsky.social

1 month ago