Latest posts tagged with #Programmatic on Bluesky
AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"
🥁 Drum roll please…
The winner of the AdExchanger comic caption contest is
Thomas Kernan (Adform) 🤖
Winning caption:
“Are they prompts or triggers?”
He wins a free ticket to Programmatic AI (May 18–20, Las Vegas)
Join him → utm.guru/umuVr
#AdExchanger #AdTech #AI #Programmatic
Olympics advertising is getting more programmatic. 🏂
NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games.
Is programmatic ready for prime-time sports?
#AdExchanger #Programmatic #CTV #LiveSports
Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.
See how you’re measuring up👇
www.magazinemanager.com/blog/getting...
#programmatic #programmaticadvertising #digitaladvertising #MagazineManager #TipsForProfitablePublishing
Dentsu and WPP pulling out of The Trade Desk’s OpenPath is a huge story. 📰 It proves that even the biggest platforms must answer to transparency demands. If agencies cannot guarantee clear supply chain costs to their clients, the tech simply does not matter. #Programmatic #AdTech
IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations
IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations
Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins
Read the Latest Full News – www.linkedin.com/feed/update/...
#AI #AdTech #MediaPlanning #Programmatic #MarTech #MarketingTechnology #DigitalAdvertising #Automation #MachineLearning #B2B #ADTechEdge #ADTech
Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion
Read the Latest Full News – www.linkedin.com/feed/update/...
#AdTech #AdTechEdge #Kevel #DigitalAdvertising #Programmatic
We’re seeing #programmatic settle into its next phase: maturity with higher expectations. When 82% of marketers now view AI-powered optimization as essential, it’s no longer a differentiator—it’s table stakes. Worth reading this breakdown in @PPCLand. zurl.co/8OpOJ
We’ve seen this firsthand: brands that invest early in emerging #programmatic formats & streamline their tech stacks, tend to outperform those that don’t. Focus matters. New research in @MediaPost reinforces why smart investment & simplification go hand in hand. zurl.co/Wurjo
Paramount's Innovative Programmatic Approach to Live Sports Advertising Revolutionizes Audience Engagement #USA #New_York #Programmatic #Paramount #UFC
Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding
Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding
Unlocking Success: How SMBs Can Leverage Programmatic Performance Campaignsclassifiedsmarketing.com/unlocking-success-how-sm... #Marketing #Campaigns #leverage #performance #Programmatic #SMBs #Success #Unlocking
Programmatic ads now account for 90+% of UK digital display spend, but smaller or niche publishers are being overlooked by the algorithms driving that spend. Thank you, PMW, for exploring the drivers behind this critical issue!
zurl.co/vMLZA
#programmatic
Real-world events, real-time inventory.
Introducing #realsynq product available exclusively through #leanbackdigital technology provided by @apiautomations.bsky.social
More info -> leanback.digital/realsynq/
#programmatic #advertising #data #enrichment #realtime #eventsignals
𝗝𝗼𝗯 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆: Business Development Director
AdTech | Data & CTV | Remote (France)
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Remote (France / Southern Europe)
𝗦𝗮𝗹𝗮𝗿𝘆: €120K base + commissions
𝗟𝗶𝗻𝗸: lnkd.in/eqi-iVnK
#JOTD #UltimateAsset #AdTech #CTV #Data #Programmatic
𝗝𝗼𝗯 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆: Biddable Lead – Programmatic & Social
AdTech | Hybrid
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: London | Hybrid
𝗦𝗮𝗹𝗮𝗿𝘆: £65K + competitive bonus
𝗟𝗶𝗻𝗸: lnkd.in/dqnx8gZ7
#JOTD #UltimateAsset #Programmatic #PaidSocial #DigitalMedia #BiddableLead #London
New Agentic #RTB framework from #IAB Tech Lab, designed to streamline #programmatic #advertising auction processes and reduce latency in #ad delivery: iabtechlab.com/standards/ar...
Viads Tips for Publishers 🧠
Avoid heavy ads they hurt your site speed and UX.
#CoreWebVitals #UX #Programmatic
🚀 JWP Connatix seeks a Staff Data Scientist to lead cutting‑edge supply‑side optimization for video ads. Build real‑time ML/OR models with Python, SQL, XGBoost, PyTorch, Gurobi & AWS/Docker/K8s. US. #DataScience #AdTech #MachineLearning #Programmatic aihackerjobs.com/company/jwpc...
“Containerization” and “multi-agent” — the next wave of ad tech innovation.
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
What’s up with flow design workflows?
I get it that it’s visually pleasing once the work is done. But getting there is like click, click, click, click, click… c… makes sense for programmatic work, but with AI?
#workflow #ai #programmatic
Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising
#Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau…
Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising
#Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau…
Global #adfraud is on the rise and the UK needs to build a globally trusted ad exchange to stop the cycle.
So says the #uksafc, and @ukgovernment.bsky.social may want to help make it happen...
#AdTech #BrandSafety #Programmatic
👉
#Programmatic was built on automation—but not always on interoperability.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
