#ProgrammaticAds

WHOOP picks Viant as its CTV ad platform in a multi-year deal WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

1 day ago

WHOOP picks Viant as its CTV ad platform in a multi-year deal #CTVAdvertising #DigitalMarketing #ProgrammaticAds #WHOOP #ViantTechnology

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Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

5 days ago

Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall

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Spain's streamers are watching more - and advertisers are taking notice Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

5 days ago

Spain's streamers are watching more - and advertisers are taking notice #SpainStreamers #CTVAdvertising #LiveStreaming #ProgrammaticAds #AdRecall

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ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

3 weeks ago

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week #AdTech #DigitalMarketing #ProgrammaticAds #GoogleAds #TradeDesk

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ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week ChatGPT serves first confirmed brand ads at $60 CPM; Dentsu and WPP exit Trade Desk OpenPath; Google Demand Gen targeting shifts; Omnicom posts $17.5B year.

3 weeks ago

ChatGPT, Trade Desk, Google: ad industry's fault lines widen in one week #AdTech #DigitalMarketing #ProgrammaticAds #GoogleAds #TradeDesk

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IAB Tech Lab defines digital auction mechanics for ad buyers IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

1 month ago

IAB Tech Lab defines digital auction mechanics for ad buyers #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

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IAB Tech Lab defines digital auction mechanics for ad buyers IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.

1 month ago

IAB Tech Lab defines digital auction mechanics for ad buyers #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising

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Publisher Collective

@publisher-collective.com

1 month ago

Hey publishers!
January ad revenue looking low? Don’t worry, it happens every year. Understanding seasonal trends helps you plan ahead and stay calm when budgets ebb and flow.
Quarter-by-quarter breakdown coming up - link in bio 👆

#adops #publishers #advertising #programmaticads #monetization

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VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports.

2 months ago

VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads #ProgrammaticAds #StreamingTV #DigitalMarketing #Advertising #BrandedContent

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VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports.

2 months ago

VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads #ProgrammaticAds #StreamingTV #DigitalMarketing #Advertising #BrandedContent

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AdMonsters joins AdExchanger in publisher community power play AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.

2 months ago

AdMonsters joins AdExchanger in publisher community power play #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

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AdMonsters joins AdExchanger in publisher community power play AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.

2 months ago

AdMonsters joins AdExchanger in publisher community power play #AdMonsters #AdExchanger #DigitalMarketing #ProgrammaticAds #AdTech

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Google opens NBCUniversal's Winter Olympics inventory to programmatic ads Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls.

2 months ago

Google opens NBCUniversal's Winter Olympics inventory to programmatic ads #GoogleAds #NBCUniversal #Olympics #ProgrammaticAds #DigitalMarketing

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Google opens NBCUniversal's Winter Olympics inventory to programmatic ads Google Display & Video 360 adds NBCUniversal Olympic Winter Games programmatic inventory with AI conversion tracking and household frequency controls.

2 months ago

Google opens NBCUniversal's Winter Olympics inventory to programmatic ads #GoogleAds #NBCUniversal #Olympics #ProgrammaticAds #DigitalMarketing

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Magnite builds seller agent into SpringServe for AI-driven ad buying Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.

2 months ago

Magnite builds seller agent into SpringServe for AI-driven ad buying #AdTech #AIAdvertising #DigitalMarketing #ProgrammaticAds #SpringServe

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Magnite builds seller agent into SpringServe for AI-driven ad buying Magnite launched its first seller agent in SpringServe during December 2025, testing AI-driven advertising transactions with Scope3 as buyer agent partner.

2 months ago

Magnite builds seller agent into SpringServe for AI-driven ad buying #AdTech #AIAdvertising #DigitalMarketing #ProgrammaticAds #SpringServe

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LiveOne bets big on connected car streaming as audio ad revenue jumps 30% LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.

2 months ago

LiveOne bets big on connected car streaming as audio ad revenue jumps 30% #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds

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LiveOne bets big on connected car streaming as audio ad revenue jumps 30% LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.

2 months ago

LiveOne bets big on connected car streaming as audio ad revenue jumps 30% #AudioAdvertising #Streaming #ConnectedCar #DigitalMarketing #ProgrammaticAds

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TechEbo

@techebo.bsky.social

3 months ago

Google Ad Monopoly: What the 2025 Ruling Means - TechEbo.com Learn how the Google ad monopoly formed, why the court ruled against Google in 2025, and what it means for publishers and users.

techebo.com/google-ad-mo... Google Advertising Monopoly: How Google Took Over the Ad Market

#Google #AdTech #AdMonopoly #DigitalAds #BigTech #AdvertisingMarket #GoogleAdX #OnlineAds #ProgrammaticAds

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Outward Media

@outwardmedia.bsky.social

3 months ago

ANA releases new benchmarks for tracking the brand safety & suitability of programmatic ad buys. Check out highlights of the ANA "Q3 2025 Programmatic Transparency Benchmark" in @MediaPost: zurl.co/bPvK5
#programmaticads #advertising #ANA

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Broadsign enables advance DOOH booking through StackAdapt partnership Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

4 months ago

Broadsign enables advance DOOH booking through StackAdapt partnership #DOOH #DigitalAdvertising #ProgrammaticAds #OutOfHome #MarketingTech

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Broadsign enables advance DOOH booking through StackAdapt partnership Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

4 months ago

Broadsign enables advance DOOH booking through StackAdapt partnership #DOOH #DigitalAdvertising #ProgrammaticAds #OutOfHome #MarketingTech

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The Trade Desk beats forecasts with $739 million despite Amazon competition Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory.

4 months ago

The Trade Desk beats forecasts with $739 million despite Amazon competition #DigitalMarketing #Advertising #ProgrammaticAds #TradeDesk #AmazonCompetition

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