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Is greenhushing the new greenwashing? Or something else entirely Companies used to be accused of faking sustainability via greenwashing. Now some are hiding actual climate progress.

A weird, counter-intuitive phenomenon seems to be on the rise: many companies are actually continuing or even accelerating their climate goals, while intentionally not talking about it publicly. 🤫

A bad side-effect of good intentions.
#ResistanceEarth #GreenHushing

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Care about affordability? Then care about climate change – cuz you ain’t seen nothin’ yet Fossil-fueled extreme weather is jacking up prices for everyone and everything. We need to start saying so.

#Greenhushing won't work. 2026 candidates can win by showing how #climate change is driving #inflation in #energy, #insurance, #food etc, says @claravondrich.bsky.social of @publiccitizen.bsky.social. Show "how the impact and costs accelerate from here."

@barclay2.bsky.social
tinyurl.com/3uzjwhjz

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'Trump kan 'drill baby drill' roepen tot hij een ons weegt, maar de transitie is al ingezet' | Frank Buijs Van #greenwashing naar #greenhushing. UvA-hoogleraar Henk W. Volberda waarschuwt dat bedrijven steeds stiller worden over hun duurzaamheidsagenda. Toch laat de SD400 zien dat koplopers het anders doe...

Van #greenwashing naar #greenhushing.
UvA-hoogleraar Henk Volberda waarschuwt dat bedrijven steeds stiller worden over hun duurzaamheidsagenda. Toch laat Coca-Cola volgens Volberda zien dat koplopers (#8) het anders doen:
www.linkedin.com/posts/frankb...

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Beyond the badge: Rethinking certification in Responsible Tourism At the founding conference of the Responsible Tourism movement held in Cape Town in 2002, the 280 delegates from 20 countries, most of them en route […]

Beyond the badge: Rethinking #certification in #ResponsibleTourism. In an advertorial published in the UK #TTG, the UK #Advertising Standards Authority is encouraging the sector not to “#greenhush”. traveltomorrow.com/beyond-the-b... via @TravelTomorrowX #greenhushing #greenwashing #SDG12

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„So wird Nachhaltigkeit zur Fassade für Machtstrukturen“ Greenpeace-Expertin Ursula Bittner warnt, dass Unternehmen Greenwashing gezielt einsetzen, um strengere Umweltgesetze zu verhindern.

#Greenhushing betreiben Unternehmen, die ihre Klima- und Umweltschutzmaßnahmen bewusst verschweigen – meist aus Angst vor Kritik oder dem Vorwurf des Greenwashings. Statt mit Nachhaltigkeit zu werben, halten sie ihre Strategien unter Verschluss.

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Original post on mastodon.online

🟢 Was ist eigentlich #Greenwashing? Eine neue Übersichtsstudie hat 646 Definitionen ausgewertet.

Greenwashing bedeutet, dass Unternehmen sich „grüner“ darstellen, als sie wirklich sind – oft durch vage, irrelevante oder selektive Infos.

Das „Need for Balance“-Modell beschreibt auch das […]

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Impacts environnementaux des entreprises : ni « écoblanchiment » ni « écosilence » Alors que la justice a condamné TotalEnergies le 23 octobre 2025, estimant que la promesse d’atteindre la neutralité carbone en 2050 relevait de « pratiques commerciales trompeuses », l’avocat Arnaud ...

Impacts environnementaux des entreprises : ni « écoblanchiment », ni écosilence »

Ma dernière chronique pour @la-croix.com

#greenwashing
#greenhushing

www.la-croix.com/a-vif/impact...

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We can expect to see more of this as EU member states adopt the Empowering Consumers Directive. It will be interesting to see how well they coordinate their standards. A failure to harmonize could result in #greenhushing.

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Is greenhushing the new greenwashing? Or something else entirely Companies used to be accused of faking sustainability via greenwashing. Now some are hiding actual climate progress.

Is #greenhushing the new #greenwashing? Or something else entirely? Companies used to be accused of faking #sustainability via #greenwashing. Now some are hiding actual climate progress.

#climatechange #nature #conservation

www.anthropocenemagazine.org/2025/10/is-g...

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The irony? While #Greenwashing is shouting false claims, #Greenhushing is staying silent about real progress.

Both are problematic, but for opposite reasons. One creates false trust, the other prevents the sharing of knowledge and slows down industry-wide change.

#climateaction

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Greenhushing, and how to counter it Companies are suppressing their environmental programmes. It is even more important for Christians speak up, Clive Price hears

Companies are suppressing their environmental programmes. It is even more important for Christians speak up, Clive Price hears #environment #climatechange #Greenhushing

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Quiet Planting, AI Forest Tools and Fungal Carbon Credits From corporate greenhushing to AI forest tracking, fungal credits and tribal reforestation, this week we map where climate action takes root.

This week’s forest news 🌳🧬

🤫 Corporations go quiet on sustainability
🔥 Post-fire reforestation gets nuanced
🤖 AI meets forest MRV
🍄 Netflix bets on fungi
🌱 Reforesting in defiance

#carbonmarkets #reforestation #greenhushing #MRV #forests #AI #fungalcredits

groundtruth.app/quiet-planti...

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‘Greenhushing’ is a trend that leaves businesses downplaying their environmental wins Why would companies be coy about doing good things?

This is interesting. Companies that downplay their green credentials #greenhushing - theconversation.com/greenhushing...

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What is Greenhushing?
What is Greenhushing? YouTube video by Climatics

🧐 #greenhushing #globalclimateaction
youtube.com/shorts/qvZC5...

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#Greenhushing 🤗

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“Greenhushing“ – das ist der Klimatrend, den wir sehen wollen Dekarbonisieren, aber bitte leise...Psst.

@ricogrimm.de #Cleantech#Greenhushing“ – das ist der #Klimatrend, den wir sehen wollen. #Dekarbonisieren, aber bitte leise. Und #Tritium für #Kernfusion, Cleantech-Fabrik-Investitionen in den USA. www.cleantech.ing/p/greenhushi...

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“Greenhushing“ – das ist der Klimatrend, den wir sehen wollen Dekarbonisieren, aber bitte leise...Psst.

@grimm #Cleantech#Greenhushing“ – das ist der #Klimatrend, den wir sehen wollen. #Dekarbonisieren, aber bitte leise. Und #Tritium für #Kernfusion, Cleantech-Fabrik-Investitionen in den USA. www.cleantech.ing/p/greenhushing-das-ist-d...

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The remarkable rise of “greenhushing” Businesses once trumpeted their climate goals. Now they are quietly plugging away

#RenewableEnergy
#Greenhushing

"Gloomy news are only part of a sunnier outlook"

Thousands of companies are "quietly" decarbonizing, and several large corporations who used to buy dodgy carbon credits for greenwashing don't buy them anymore.

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Who you calling a Karen?

Well, when it comes to climate, the "karens" are all in.

Josh and Aaron took the idea of being an annoying, entitled human into being an annoying, entitled human for clean air, water, land, and futures for their kids and ours. No #greenhushing here.

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Greenhushing and the Future of Corporate Sustainability with Grant Harrison
Greenhushing and the Future of Corporate Sustainability with Grant Harrison YouTube video by The Future of Finance Podcast

@trellisgroup.bsky.social’s Grant Harrison breaks down:
🌪️ Greenhushing
📊 ESG reporting pressures
💸 Why short-termism is holding us back

Watch: www.youtube.com/watch?v=16Db...
Stream: www.podbean.com/eas/pb-h4kbn...

#FutureOfFinance #SustainableFinance #ESG #Greenhushing #NetZero

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Aldi confirms £7.7m solar scheme for 90 UK stores - edie Aldi UK is set to add onsite solar systems to 90 more of its supermarkets by the end of 2026, as it works towards a 2035 net-zero target.

I love the way so many businesses are just getting on with #netzero initiatives regardless of some UK political shenanigans. They know what customers and their bottom lines need. #greenhushing #energy #aldi www.edie.net/aldi-to-inve...

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Nachhaltigkeit im Depot? Immer weniger Deutsche interessiert das | t3n Das Interesse an grünen Investments schwindet – besonders in bestimmten Alters- und Bevölkerungsgruppen. Für viele junge Menschen bleiben ökologische und ethische Kriterien aber ein wichtiges Argument...

Laut aktueller Umfrage investieren nur noch 16 % der Deutschen in nachhaltige Finanzprodukte. Auch weil Phänomene wie #Greenwashing und #Greenhushing das Vertrauen der Anleger:innen belasten. Immerhin: Bei den unter 30-Jährigen interessieren sich rund 80 % für nachhaltige Geldanlagen. #Klimaschutz

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Restaurants in Brighton – Part IV: further steps on the sustainability journey More Brighton restaurants on the sustainability journey and what is greenhushing?

James Joughin visits more sustainable restaurants in Brighton and finds out what greenhushing is.
#greenhushing

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Over-65s more likely to oppose net-zero, survey finds - edie Despite Reform UK and some parts of the Conservative Party wanting to abandon national targets to cut greenhouse gas emissions, two-thirds of the general public still support the net-zero by 2050 ambi...

It doesn’t matter what interest groups and some political parties say two-thirds of the UK general public still support the net-zero by 2050 ambition. Says @yougov.co.uk I think smart #marketers know this. #Greenhushing is rife.
www.edie.net/over-65s-mor...

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Yeşil Aklamadan Yeşil Sessizliğe: Markaların Sürdürülebilirlik İmtihanı Fransız ayakkabı markası Veja'nın kurucusu Sébastien Kopp, Kopenhag'daki Küresel Moda Zirvesi'nde sahneye çıktığında şaşırtıcı bir itirafta bulundu: "Sürdürülebilirliğin bir kusmuk torbası olduğunu sö...

Yeşil Aklamadan Yeşil Sessizliğe
#sürdürülebilirlik #moda
#greenhushing #greenwashing #şeffaflık #bilinçlitüketici #sürdürülebilirmoda #etikmoda #çevredostu #sorumluluk #kalite #esg #veja #yavaşmoda #döngüselmoda #modahaberleri #ekolojikevim

www.ekolojikevim.org/post/ye%C5%9...

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Understanding #greenwashing & #greenhushing tactics is essential for journalists to hold companies accountable & help the public cut through misleading messages.

Lyudmil Karavasilev shares tips on how journalists can decode green claims in his latest article.

businessjournalism.org/2025/06/deco...

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As the investment industry continues to grapple with geopolitical volatility, market shocks and shifting client demands, the role of fund selectors has never been more critical – or more complex.

Learn more: future.portfolio-adviser.com/culture-as-a...

#Diversity #Inclusion #Greenhushing

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Greenhushing is rising. Companies still have climate targets, but fear of lawsuits & anti-ESG backlash is silencing public progress. When banks go quiet, it’s harder to spot climate leaders. We track disclosures and help people move their money out of fossil fuels.
#greenhushing #sustainability

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Join Mike as he discusses what green hushing is in the corporate world.
Listen: YouTube: www.youtube.com/playlist?lis...
Spotify: open.spotify.com/episode/3osb...
iTunes: podcasts.apple.com/us/podcast/s...
#sustainability #sustainable #Greenhushing #ecofriendly #GoGreen #sustainableliving

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C’è qualcosa di profondamente affascinante in questo 2025 che stiamo vivendo.#ai #AR #brandactivismsostenibile #comunicazioneempatica #contenutigeneratidagliutenti #CreatorEconomy #engagementautentico #esperienzemulticanale #eticadeidati #greenhushing #Hotwire
www.corrierenerd.it/trend-comuni...

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