#adform

Adform acquires Splicky: why this DOOH deal reshapes European ad tech Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.

2 months ago

Adform acquires Splicky: why this DOOH deal reshapes European ad tech #Adform #Splicky #DOOH #AdTech #DigitalMarketing

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Ad Inventory Management Guide: Pricing Models, Best Practices, and Challenges | Aerospike Learn how publishers and advertisers optimize digital ad inventory, from premium vs. remnant space to CPM, CPC, and real-time bidding, plus tips for yield, UX, and brand-safe monetization.

6 months ago

Efficient ad inventory management is critical for maximizing revenue and ensuring timely, relevant ad delivery.

Learn how Aerospike enables real-time bidding, precise targeting, and full inventory monetization, even under peak loads.

https://monkeylink.co/1a56dd #MarTech #Database #Criteo #Adform

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Cassandra Performance: 7 Case Studies | Aerospike Explore 7 case studies where businesses faced Cassandra performance issues, and how Aerospike ultimately improved efficiency and cost savings.

8 months ago

Learn about 7 instances where companies struggled with #Cassandra’s performance challenges around latency, throughput, and overall consistency, ultimately leading them to migrate to #Aerospike.

#Database #TransUnion #LexisNexis #The Trade Desk #Adform https://monkeylink.co/effd19

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Microsoft's Xandr DSP closure opens doors for independent players Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

8 months ago

ICYMI: Microsoft's Xandr DSP closure opens doors for independent players #Microsoft #Xandr #DSP #Adform #PrivacyConcerns

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Microsoft's Xandr DSP closure opens doors for independent players Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

8 months ago

ICYMI: Microsoft's Xandr DSP closure opens doors for independent players #Microsoft #Xandr #DSP #Adform #PrivacyConcerns

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Microsoft's Xandr DSP closure opens doors for independent players Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

8 months ago

Microsoft's Xandr DSP closure opens doors for independent players #Microsoft #Xandr #DSP #Adform #PrivacyConcerns

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Microsoft's Xandr DSP closure opens doors for independent players Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

8 months ago

Microsoft's Xandr DSP closure opens doors for independent players #Microsoft #Xandr #DSP #Adform #PrivacyConcerns

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Adform launches DOOH planner with inventory visualization Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

8 months ago

ICYMI: Adform launches DOOH planner with inventory visualization #Adform #DOOH #DigitalMarketing #ProgrammaticAdvertising #CampaignPlanning

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Adform launches DOOH planner with inventory visualization Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

8 months ago

ICYMI: Adform launches DOOH planner with inventory visualization #Adform #DOOH #DigitalMarketing #ProgrammaticAdvertising #CampaignPlanning

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Adform launches DOOH planner with inventory visualization Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

8 months ago

ICYMI: Adform launches DOOH planner with inventory visualization #Adform #DOOH #DigitalMarketing #CampaignPlanning #AdvertisingTechnology

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Adform launches DOOH planner with inventory visualization Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

8 months ago

ICYMI: Adform launches DOOH planner with inventory visualization #Adform #DOOH #DigitalMarketing #CampaignPlanning #AdvertisingTechnology

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Adform launches DOOH planner with inventory visualization Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

8 months ago

Adform launches DOOH planner with inventory visualization #Adform #DOOH #DigitalMarketing #Advertising #Omnichannel

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Adform launches DOOH planner with inventory visualization Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

8 months ago

Adform launches DOOH planner with inventory visualization #Adform #DOOH #DigitalMarketing #Advertising #Omnichannel

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TVBEurope: European Broadcast Industry News, Analysis & Events

@tvbeurope.com.web.brid.gy

9 months ago

Channel 4 partners with Adform on BVoD inventory Partnering with Adform allows Channel 4 to offer greater flexibility and scale through programmatic buying The post Channel 4 partners with Adform on BVoD inventory appeared first on TVBEurope.

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Boost Buy-Side AdTech Efficiency with Aerospike's Real-Time Solutions | Aerospike Unleash the potential of your AdTech with Aerospike's low latency and high throughput solutions, ideal for real-time bidding and data-driven ad strategies.

10 months ago

Building a low-latency RTB engine?

This hands-on blog shows how #Adform uses #Aerospike to:
✅ Store 10B+ user profiles
✅ Run batch reads w/ filters
✅ Keep latency <1ms at scale

Java code included 👇
https://ecs.page.link/tMQXL

#AdTech #DSP #RTB #LowLatency

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Firefox

@firefox.activitypub.awakari.com.ap.brid.gy

10 months ago

Original post on adexchanger.com

Most Chrome Privacy Sandbox Testers See A Silver Lining In Their Investment Tired: Companies inve...

www.adexchanger.com/programmatic/most-chrome...

#Programmatic #adform #amanda #martin […]

[Original post on adexchanger.com]

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Adform launches new campaign planning tool for digital advertisers New platform aims to streamline workflow between planning and campaign activation.

11 months ago

ICYMI: Adform launches new campaign planning tool for digital advertisers #Adform #DigitalMarketing #CampaignPlanning #Advertising #MarketingTools

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Adform launches new campaign planning tool for digital advertisers New platform aims to streamline workflow between planning and campaign activation.

11 months ago

ICYMI: Adform launches new campaign planning tool for digital advertisers: New platform aims to streamline workflow between planning and campaign activation. #Adform #DigitalMarketing #CampaignPlanning #Advertising #MarketingTools

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Adform | Aerospike Adform migrated to Aerospike for real-time event processing, instant lookups, and seamless scaling, eliminating downtime risks and ensuring high-speed, low-latency decisioning.

1 year ago

#Adform switched from #Cassandra and SQL Server to #Aerospike, enabling real-time reporting and lower costs, achieving 99.999% uptime, 4x performance improvement, 50% reduction in server footprint, and a reduction in data delays from 4 hours to seconds. #AdTech #CustomerStory #Database

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Adform unveils new features and fixes in August 2024 Product Update Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.

1 year ago

Adform unveils new features and fixes in August 2024 Product Update: Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize. #Adform #ProductUpdate #TechNews #DigitalMarketing #AdvertisingTechnology

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Adform unveils new features and fixes in August 2024 Product Update Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.

1 year ago

Adform unveils new features and fixes in August 2024 Product Update: Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize. #Adform #ProductUpdate #TechNews #DigitalMarketing #AdvertisingTechnology

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Adform expands data offerings, maintains MRC accreditation Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates

1 year ago

Adform expands data offerings, maintains MRC accreditation: Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates #Adform #DataAnalytics #ProgrammaticAdvertising #MRCAccreditation #DigitalMarketing

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