#linearTV

Comcast makes traditional TV inventory biddable through programmatic marketplace Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

4 months ago

Comcast makes traditional TV inventory biddable through programmatic marketplace #Comcast #ProgrammaticAdvertising #DigitalMedia #LinearTV #FreeWheel

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Comcast makes traditional TV inventory biddable through programmatic marketplace Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

4 months ago

Comcast makes traditional TV inventory biddable through programmatic marketplace #Comcast #ProgrammaticAdvertising #DigitalMedia #LinearTV #FreeWheel

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Ad Pulse

@adpulseus.bsky.social

4 months ago

How SMBs Win the Attention Game through CTV Advertising - Ad Pulse Find out how is CTV advertising becoming the evolution of TV for Small and Mid-Size businesses (SMBs). The Triple-edge lies with CTV ads.

CTV brings SMBs onto the big screen stage. A small local brand showing in the same ad break as a national streaming show, yet targeting just one city or ZIP.

No mass spray, no waste. The brand gains reach and precision.

#SMBMarketing #CTVAdvertising #SMBPlaybook #LinearTV #DigitalMarketing

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junglecat_rant🇺🇦🏳️‍🌈

@junglecat-rant.bsky.social

5 months ago

Finde ich erschreckend, dass die #Verfassungsfeindlichkeit bei der #SPD angekommen ist. Woher bekommen diese Leute Zuspruch? Gibt es immer noch soviele, die #LinearTV schauen?

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Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.

5 months ago

Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket

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Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.

5 months ago

Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket

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Ad-Supported TV Remains Primary - Marketing Charts YouTube and Netflix combined for as much TV viewing time as cable TV in July.

6 months ago

When it comes to TV, ad-supported viewing continues to dominate, according to Nielsen. Ad-supported TV made up 73.6% of TV viewing time in Q2

#linearTV #Broadcast #CableTV #Streaming #Advertising #TVAdvertising #ads #adtech #Marketing #TVSky #ads

www.marketingcharts.com/television-2...

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Frank Stohl

@frankstohl.mastodon.social.ap.brid.gy

6 months ago

SD-Abschaltung – Auch DLF betroffen

Am 18. November werden euch eure Eltern anrufen #linearTV #SDabschaltung www.digitalfernsehen.de/news/empfang/satellit/sd...

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martechnewser

@cheinyeanlim.bsky.social

8 months ago

BREAKING: Netflix signs historic deal with France's TF1—first time streaming live linear TV channels! All 5 TF1 channels launching summer 2026, including live sports, soaps & reality shows. #Netflix #TF1 #LiveTV #Streaming #France #TechNews #LinearTV #NFLX #MediaDeal #TechBreaking

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Streaming Upfront Media Dollar Share Climbs To 32% In Q1 2025, linear TV ad impressions totaled 1.54 trillion - down 4.3% vs. the previous year - while national TV linear ad spend was estimated at 4% higher.

10 months ago

On average, 32% of overall upfront TV advertising budgets go to streaming platforms, according Ispot, with the top third of all TV upfront advertisers spending 48%

#TV #streaming #advertising #TVupfront #marketing #videoadvertising #adtech #linearTV

www.mediapost.com/publications...

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The Tariffs And The TV Upfronts | AdExchanger Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findi...

10 months ago

Linear TV upfronts spending will decline $2.78 billion to $4 billion. On CTV side, heavy tariffs mean spending will be flat, at $13 billion, lightest tariffs will mean spending of more than $14 billion

#CTV #linearTV #TVupfront #tvadvertising #tariffs #adtech

www.adexchanger.com/the-big-stor...

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@asgllc.com

11 months ago

We're hiring a FAST/Linear Marketing Specialist to support our client's 24/7 Linear Channel! If you have a strong analytical mindset, media expertise, and a passion for strategic marketing, apply here: tinyurl.com/5276f86a
#NYC #MarketingJobs #FASTChannels #LinearTV #NowHiring

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56 Million American Households Are Now Cord Cutters As Cord Cutting Grows | Cord Cutters News The streaming landscape is undergoing a dramatic transformation as cord-cutting continues to surge and viewers embrace ad-supported options. New research from Parks Associates reveals that 46% of US i...

1 year ago

46% of US internet households have cut the cord with traditional pay TV. 12% are Cord Nevers.

#adtech #cordcutters #cordnevers #SVOD #AVOD #FAST #streamingwars #streaming #payTV #cableTV #linearTV

cordcuttersnews.com/56-million-a...

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Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

1 year ago

ICYMI: Study reveals optimal CTV and linear TV investment balance for 2025 #TVMarketing #DigitalMarketing #CTV #LinearTV #AdTech

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Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

1 year ago

ICYMI: Study reveals optimal CTV and linear TV investment balance for 2025: New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI. #TVMarketing #DigitalMarketing #CTV #LinearTV #AdTech

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Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

1 year ago

ICYMI: Study reveals optimal CTV and linear TV investment balance for 2025 #CTV #LinearTV #TVAdvertising #ROI #AdImpressions

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Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

1 year ago

ICYMI: Study reveals optimal CTV and linear TV investment balance for 2025: New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI. #CTV #LinearTV #TVAdvertising #ROI #AdImpressions

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Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

1 year ago

Study reveals optimal CTV and linear TV investment balance for 2025 #TVAdvertising #CTV #LinearTV #AdvertisingTrends #MediaInvestment

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Study reveals optimal CTV and linear TV investment balance for 2025 New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI.

1 year ago

Study reveals optimal CTV and linear TV investment balance for 2025: New research analyzes 224.2 billion TV ad impressions to determine the ideal mix of CTV and linear TV spending for maximum ROI. #TVAdvertising #CTV #LinearTV #AdvertisingTrends #MediaInvestment

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Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.

1 year ago

ICYMI: Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum: Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts. #TVAdvertising #StreamingGrowth #AdSpend #DigitalMarketing #LinearTV

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Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum Linear TV decline continues as streaming services expand ad inventory and measurement capabilities, according to industry forecasts.

1 year ago

ICYMI: Global TV ad spend to reach $169.1 billion in 2025 as streaming gains momentum #TVAdvertising #StreamingGrowth #AdSpend #DigitalMarketing #LinearTV

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Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 | AdExchanger CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

1 year ago

GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029.

www.adexchanger.com/ctv-roundup/...

#CTV #StreamingWars #LinearTV #advertising #adtech #FAST

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Streaming ad market to surpass linear TV within three years, Magnite CEO predicts Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach.

1 year ago

ICYMI: Streaming ad market to surpass linear TV within three years, Magnite CEO predicts: Analysis shows how streaming platforms are reshaping TV advertising landscape through data, targeting and small business reach. #StreamingAds #TVAdvertising #DigitalMarketing #AdTech #LinearTV

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