#openX

OpenX and TVision bring real-time attention targeting to CTV buyers OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

4 hours ago

OpenX and TVision bring real-time attention targeting to CTV buyers #CTV #DigitalMarketing #Advertising #AttentionTargeting #OpenX

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OpenX names Matt Sattel CEO after John Gentry's death from cancer OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.

1 month ago

OpenX names Matt Sattel CEO after John Gentry's death from cancer #OpenX #MattSattel #JohnGentry #CEO #Leadership

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OpenX names Matt Sattel CEO after John Gentry's death from cancer OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.

1 month ago

OpenX names Matt Sattel CEO after John Gentry's death from cancer #OpenX #MattSattel #JohnGentry #CEO #Leadership

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AdExchanger

@adexchanger.com

1 month ago

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry | AdExchanger To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

💙 Remembering John “JG” Gentry, former OpenX CEO.

A leader who fought big industry battles — and showed up even bigger for his people.

Read the tribute 👇
What’s a leadership moment you’ll never forget?

#adtech #leadership #OpenX

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OpenX unveils software suite promising 70% cost reduction OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

2 months ago

OpenX unveils software suite promising 70% cost reduction #OpenX #APIs #Advertising #CostReduction #MarketingTechnology

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OpenX unveils software suite promising 70% cost reduction OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

2 months ago

OpenX unveils software suite promising 70% cost reduction #OpenX #APIs #Advertising #CostReduction #MarketingTechnology

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OpenX integrates Amazon's machine learning to filter low-value impressions OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

2 months ago

OpenX integrates Amazon's machine learning to filter low-value impressions #OpenX #AmazonAds #MachineLearning #TrafficOptimization #DigitalMarketing

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OpenX integrates Amazon's machine learning to filter low-value impressions OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

2 months ago

OpenX integrates Amazon's machine learning to filter low-value impressions #OpenX #AmazonAds #MachineLearning #TrafficOptimization #DigitalMarketing

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OpenX launches curated video packages for Latin American advertisers OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.

4 months ago

OpenX launches curated video packages for Latin American advertisers #OpenX #DigitalAdvertising #ConnectedTV #VideoMarketing #LatinAmerica

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OpenX launches curated video packages for Latin American advertisers OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.

4 months ago

OpenX launches curated video packages for Latin American advertisers #OpenX #DigitalAdvertising #ConnectedTV #VideoMarketing #LatinAmerica

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Thiard News@F4F

@newsen.bsky.social

5 months ago

Causal and OpenX Join Forces for Impactful Connected TV Advertising Causal partners with OpenX to revolutionize connected TV advertising, achieving greater efficiency in political advocacy campaigns and more.

Causal and OpenX Join Forces for Impactful Connected TV Advertising #USA #Los_Angeles #Causal #Connected_TV #OpenX

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OpenX enables automated partner discounts to preserve media budgets OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

5 months ago

OpenX enables automated partner discounts to preserve media budgets #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend

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OpenX enables automated partner discounts to preserve media budgets OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

5 months ago

OpenX enables automated partner discounts to preserve media budgets #OpenX #DigitalMarketing #AdTech #MarketingAutomation #MediaSpend

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Invite to OGPNZ Fifth National Action Plan information session and workshops

6 months ago

Get involved with developing the 5th national Open Government Partnership National Action Plan for Aotearoa NZ, starting next week :)

#opengov #openX

mailchi.mp/publicservic...

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OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.

6 months ago

OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting #OpenX #SPGlobal #PolkAutomotive #DigitalMarketing #AdTech

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OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.

6 months ago

OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting #OpenX #SPGlobal #PolkAutomotive #DigitalMarketing #AdTech

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Thiard News@F4F

@newsen.bsky.social

6 months ago

ADK Marketing Solutions Launches Carbon Offset Advertising with OpenX Services ADK Marketing Solutions introduces 'ADK Carbon Offset Advertising' to support sustainable business growth through carbon neutrality in digital ads.

ADK Marketing Solutions Launches Carbon Offset Advertising with OpenX Services #Japan #Tokyo #Carbon_Offset #ADK_Marketing #OpenX

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東京Daysニュース＠相互フォロー100%

@tokyo-days.bsky.social

6 months ago

デジタル広告の新たな流れ！ADKがカーボンオフセットを実現 ADKが発表した「ADKカーボンオフセット広告」の詳細と、環境への配慮が求められる広告業界の新しい選択肢についてご紹介します。

デジタル広告の新たな流れ！ADKがカーボンオフセットを実現 #カーボンオフセット #ADK #OpenX

ADKが発表した「ADKカーボンオフセット広告」の詳細と、環境への配慮が求められる広告業界の新しい選択肢についてご紹介します。

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サードニュース@相互フォロー100%

@new3rd.bsky.social

6 months ago

ADKマーケティング、環境意識の高い広告手法を導入 - カーボンオフセット広告とは ADKマーケティング・ソリューションズが新たに導入したカーボンオフセット広告の概要と意義を解説します。企業の環境配慮を促進する新しい広告手法が注目されています。

ADKマーケティング、環境意識の高い広告手法を導入 - カーボンオフセット広告とは #東京都 #港区 #ADKマーケティング #OpenX #カーボンオフセット広告

ADKマーケティング・ソリューションズが新たに導入したカーボンオフセット広告の概要と意義を解説します。企業の環境配慮を促進する新しい広告手法が注目されています。

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Christopher Levinson

@chrislevinson.bsky.social

7 months ago

New Litigation To Follow: Adtech company OpenX sues Google, accusing it of anticompetitive tactics that 'crippled' its growth www.businessinsider.com/adtech-compa...

#Google #OpenX #Antitrust #technology

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OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance.

7 months ago

OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly #OpenX #Antitrust #Google #AdTech #DigitalAdvertising

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OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance.

7 months ago

OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly #OpenX #Antitrust #Google #AdTech #DigitalAdvertising

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OpenX launches curation platform for agencies Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.

7 months ago

OpenX launches curation platform for agencies #OpenX #CurationPlatform #AdTech #MarketingInnovation #DigitalAdvertising

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OpenX launches curation platform for agencies Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.

7 months ago

OpenX launches curation platform for agencies #OpenX #CurationPlatform #AdTech #MarketingInnovation #DigitalAdvertising

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Wheelmap Wheelmap is an online map to search, find and mark wheelchair-accessible places. Get involved by marking public places like bars, restaurants, cinemas or supermarkets!

8 months ago

This is SUPER cool <3 And everyone can contribute by adding to it!

#accessibility #opendata #openGIS #openX #community

wheelmap.org

5 3 1 0

@mediashotz.bsky.social

9 months ago

Results by OpenX claims AI is future of curation - OpenX claims its Results by OpenX AI-driven performance suite improved cost per acquisition in ad campaigns by 11x

The future of #ad #curation? It’s AI.
According to @openx.com its #ResultsbyOpenX suite just delivered 11x better CPA using AI-powered targeting.
Smarter spend. Bigger impact.
#AdTech #MarketingAI #DigitalMedia #CPA #OpenX

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How Data-Driven Curation is Shaping the Next Generation of Programmatic: A Q&A With Matt Sattel, Chief Revenue Officer at OpenX - AdMonsters we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the programmatic landscape.

1 year ago

3/3 [just hashtags :)]

#democracy #politics #climatechange #climate #justice #rights #equity #environment #openX #futures #thetimeisnow

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AdMonsters

@admonsters.com

1 year ago

Curation isn't just about site lists anymore—data-driven curation is changing the game. I spoke with Matt Sattel, CRO at OpenX, about how enriched datasets, AI, and identity graphs are reshaping programmatic for buyers & publishers alike.

More here: bit.ly/4hjr3Sk

#AdTech #Programmatic #OpenX

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